COSTA DE SOL

COSTA DE SOL

PROPERTY MARKET INTELLIGENCE

PROPERTY MARKET INTELLIGENCE

Independent guidance for UK and international buyers

Independent guidance for UK and international buyers

A Measured View of the Costa del Sol Property Market

A Measured View of the Costa del Sol Property Market

A Measured View of the Costa del Sol Property Market

This report provides an independent overview of the Costa del Sol property market for UK and international buyers considering long-term property ownership in Southern Spain.

This report provides an independent overview of the Costa del Sol property market for UK and international buyers considering long-term property ownership in Southern Spain.

This report provides an independent overview of the Costa del Sol property market for UK and international buyers considering long-term property ownership in Southern Spain.

It is not intended to predict short-term price movements, but to explain the structural factors shaping the market and how buyers should interpret them when making a decision.

It is not intended to predict short-term price movements, but to explain the structural factors shaping the market and how buyers should interpret them when making a decision.

It is not intended to predict short-term price movements, but to explain the structural factors shaping the market and how buyers should interpret them when making a decision.

The Costa del Sol has matured into a global residential market

The Costa del Sol has matured into a global residential market

The Costa del Sol has matured into a global residential market

International demand continues to support values in prime areas

International demand continues to support values in prime areas

International demand continues to support values in prime areas

Supply remains limited in established locations

Supply remains limited in established locations

Supply remains limited in established locations

Long-term fundamentals matter more than timing

Long-term fundamentals matter more than timing

Long-term fundamentals matter more than timing

For buyers, clarity and suitability remain more important than speed.

For buyers, clarity and suitability remain more important than speed.

For buyers, clarity and suitability remain more important than speed.

From Lifestyle Destination to Global Residential Market

From Lifestyle Destination to Global Residential Market

From Lifestyle Destination to Global Residential Market

Over the past decade, the Costa del Sol has evolved from a seasonal destination into one of Europe’s most established international residential markets.

Over the past decade, the Costa del Sol has evolved from a seasonal destination into one of Europe’s most established international residential markets.

Over the past decade, the Costa del Sol has evolved from a seasonal destination into one of Europe’s most established international residential markets.

Increased year-round international residency

Increased year-round international residency

Increased year-round international residency

Improved infrastructure and global connectivity

Improved infrastructure and global connectivity

Improved infrastructure and global connectivity

Strong lifestyle appeal combined with liveability

Strong lifestyle appeal combined with liveability

Strong lifestyle appeal combined with liveability

Demand for second homes and long-term ownership

Demand for second homes and long-term ownership

Demand for second homes and long-term ownership

UK buyers remain one of the most consistent and active buyer groups, particularly in Marbella, Benahavís, and La Cala de Mijas.

UK buyers remain one of the most consistent and active buyer groups, particularly in Marbella, Benahavís, and La Cala de Mijas.

UK buyers remain one of the most consistent and active buyer groups, particularly in Marbella, Benahavís, and La Cala de Mijas.

This demand has contributed to market resilience across economic cycles.

This demand has contributed to market resilience across economic cycles.

This demand has contributed to market resilience across economic cycles.

Why Location and Quality Matter More Than Ever

Why Location and Quality Matter More Than Ever

Why Location and Quality Matter More Than Ever

New supply in prime residential areas remains constrained due to:

New supply in prime residential areas remains constrained due to:

Planning limitations

Planning limitations

Scarcity of well-located land

Scarcity of well-located land

Environmental and infrastructure considerations

Environmental and infrastructure considerations

Established locations

Established locations

Planning limitations

Scarcity of well-located land

Environmental and infrastructure considerations

Established locations

Low-density residential environments

Build quality and orientation

Fewer but higher-quality new developments

Emphasis on light, space, and outdoor living

Amenities designed for residents, not tourism

Planning limitations

Scarcity of well-located land

Environmental and infrastructure considerations

Established locations

Low-density residential environments

Build quality and orientation

Fewer but higher-quality new developments

Emphasis on light, space, and outdoor living

Amenities designed for residents, not tourism

Planning limitations

Scarcity of well-located land

Environmental and infrastructure considerations

Established locations

Low-density residential environments

Build quality and orientation

Fewer but higher-quality new developments

Emphasis on light, space, and outdoor living

Amenities designed for residents, not tourism

Understanding Value in the Current Market

Understanding Value in the Current Market

Understanding Value in the Current Market

While price growth has moderated since post-pandemic peaks, the market has shown notable stability, particularly in prime areas.

While price growth has moderated since post-pandemic peaks, the market has shown notable stability, particularly in prime areas.

While price growth has moderated since post-pandemic peaks, the market has shown notable stability, particularly in prime areas.

Well-located properties continue to transact

Well-located properties continue to transact

Well-located properties continue to transact

Buyers are selective rather than absent

Buyers are selective rather than absent

Buyers are selective rather than absent

Prime locations retain value more consistently

Prime locations retain value more consistently

Prime locations retain value more consistently

Rental demand remains strong in established areas, especially for properties offering privacy, orientation, and access to amenities.

Rental demand remains strong in established areas, especially for properties offering privacy, orientation, and access to amenities.

Rental demand remains strong in established areas, especially for properties offering privacy, orientation, and access to amenities.

However, rental performance should be viewed as a supporting benefit rather than the primary reason to buy for most long-term owners.

However, rental performance should be viewed as a supporting benefit rather than the primary reason to buy for most long-term owners.

However, rental performance should be viewed as a supporting benefit rather than the primary reason to buy for most long-term owners.

Factors Supporting Long-Term Confidence

Factors Supporting Long-Term Confidence

Factors Supporting Long-Term Confidence

Ongoing investment continues to support the region’s appeal, including:

Ongoing investment continues to support the region’s appeal, including:

Ongoing investment continues to support the region’s appeal, including:

Airport expansion and improved connectivity

Airport expansion and improved connectivity

Airport expansion and improved connectivity

Urban and transport infrastructure upgrades

Urban and transport infrastructure upgrades

Urban and transport infrastructure upgrades

Growth of high-end hospitality and branded residences

Growth of high-end hospitality and branded residences

Growth of high-end hospitality and branded residences

Sustainability and water management initiatives

Sustainability and water management initiatives

Sustainability and water management initiatives

These factors contribute to long-term livability and confidence, reinforcing the Costa del Sol’s position as a stable international residential market.

These factors contribute to long-term livability and confidence, reinforcing the Costa del Sol’s position as a stable international residential market.

These factors contribute to long-term livability and confidence, reinforcing the Costa del Sol’s position as a stable international residential market.

An Advisory Perspective

An Advisory Perspective

An Advisory Perspective

From an advisory standpoint, the current market environment favours buyers who:

From an advisory standpoint, the current market environment favours buyers who:

From an advisory standpoint, the current market environment favours buyers who:

Are purchasing for medium to long-term ownership

Are purchasing for medium to long-term ownership

Are purchasing for medium to long-term ownership

Prioritise location quality and suitability

Prioritise location quality and suitability

Prioritise location quality and suitability

Take a measured, informed approach

Take a measured, informed approach

Take a measured, informed approach

Focus on fundamentals rather than timing

Focus on fundamentals rather than timing

Focus on fundamentals rather than timing

The strongest outcomes are typically achieved by buyers who choose the right property in the right location, rather than attempting to time the market.

The strongest outcomes are typically achieved by buyers who choose the right property in the right location, rather than attempting to time the market.

The strongest outcomes are typically achieved by buyers who choose the right property in the right location, rather than attempting to time the market.

About Kevin’s Prestige Properties

About Kevin’s Prestige Properties

About Kevin’s Prestige Properties

Kevin’s Prestige Properties provides independent, advisory-led guidance for UK and international buyers purchasing property on the Costa del Sol.

Kevin’s Prestige Properties provides independent, advisory-led guidance for UK and international buyers purchasing property on the Costa del Sol.

Kevin’s Prestige Properties provides independent, advisory-led guidance for UK and international buyers purchasing property on the Costa del Sol.

All clients work directly with Kevin, ensuring clarity, continuity, and accountability throughout the buying process.

All clients work directly with Kevin, ensuring clarity, continuity, and accountability throughout the buying process.

All clients work directly with Kevin, ensuring clarity, continuity, and accountability throughout the buying process.

Kevin is recognised among the Top 100 Luxury Real Estate Brokers worldwide, reflecting professional standards, market knowledge, and client trust.

Kevin is recognised among the Top 100 Luxury Real Estate Brokers worldwide, reflecting professional standards, market knowledge, and client trust.

Kevin is recognised among the Top 100 Luxury Real Estate Brokers worldwide, reflecting professional standards, market knowledge, and client trust.

kevin

kevin

kevin

Founder & Property Advisor

Founder & Property Advisor

Founder & Property Advisor

Begin With a Conversation

If you are considering purchasing property on the Costa del Sol, the most effective starting point is a clear, private discussion.

Private Enquiries

Avenida de Juan Vargas, 1, 29670 Marbella, Málaga, Spain

+34 630 614 237

+46 735 81 77 67

kevin@kcproperties.es

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Copyright © 2026 - KC Properties. All rights reserved.

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Begin With a Conversation

If you are considering purchasing property on the Costa del Sol, the most effective starting point is a clear, private discussion.

Private Enquiries

Avenida de Juan Vargas, 1, 29670 Marbella, Málaga, Spain

+34 630 614 237

+46 735 81 77 67

kevin@kcproperties.es

Join Our Newsletter

Sign up for updates on our latest news.

Copyright © 2026 - KC Properties. All rights reserved.

Designed And Developed By CLICKTOOCLOSE

Begin With a Conversation

If you are considering purchasing property on the Costa del Sol, the most effective starting point is a clear, private discussion.

Private Enquiries

Avenida de Juan Vargas, 1, 29670 Marbella, Málaga, Spain

+34 630 614 237

+46 735 81 77 67

kevin@kcproperties.es

Join Our Newsletter

Sign up for updates on our latest news.

Copyright © 2026 - KC Properties. All rights reserved.

Designed And Developed By CLICKTOOCLOSE